LinkedIn announced that its reporting tool is already reducing the visibility of low-quality content. The platform will now alert users when their posts have been reported using the new feature. After only a few weeks, the company says it’s already improving the quality of the posts people see in their feeds.
The button gets a million uses
The reporting feature has been used more than a million times since its launch, Chief Product Officer Hari Srinivasan shared in an update. Members are now experiencing 40 percent less views on what we classify as AI slop from just a few weeks ago, he wrote. This metric indicates the reporting mechanism is functioning as intended, though the specific criteria for a post’s removal remain somewhat opaque.
The company has been cagey in sharing exactly how it’s using user-generated reports to weed out supposed slop. Srinivasan said LinkedIn uses “many signals” to determine the reach of a post and that it has “built safeguards to help prevent individual feedback from being used to unfairly target other members.” The platform has previously made algorithm adjustments to reduce the reach of posts with common AI phrasing, like “it not X, it’s Y.”
AI detection and platform history
While AI slop has plagued just about every social media platform, LinkedIn has become notorious for being particularly filled with AI-generated posts. A study from AI detection company Pangram estimated that more than 40 percent of longform posts on the professional network were likely the work of AI. The Microsoft-owned platform has also at times explicitly encouraged its users to take advantage of AI writing tools.
The company has introduced several LLM–powered features over the years, including a prominent button that allowed people to “enhance” posts and messages using AI. LinkedIn removed the feature when it rolled out the AI slop reporting tool. It is a significant shift in direction for the platform, which has historically leaned heavily into AI assistance for content creation.
Users can now view the new notification in the app’s “post analytics” feature. The alert will tell them if their content was reported by others as seeming like AI slop. It represents a direct response to the flood of generic content that has filled user feeds, forcing the company to choose between promoting AI tools and maintaining the integrity of the conversation.
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